Video can feel daunting for marketers. It requires a special skillset to produce and while we all know we need it, doing it and doing it well are two very different things.
Cultural references can be really engaging when it comes to video production. They’re great for quick hits, and in-the-moment engagement. But, if you’re trying to build up a library of evergreen video content, OBI Creative CEO Mary Ann O’Brien’s advice is to craft a message that resonates with your customers’ needs and wants.