Insights

INSIGHTS PRESS VIDEO MEDIA KIT
customer journey mapping

Customer Journey Mapping and Marketing Strategy

Customer journey mapping is necessary because the pandemic has changed what consumers want as well as how they act. An increase in subscription services, eco-anxiety,…

READ MORE

what is the metaverse

Making Meaning of the Metaverse

Are you struggling to understand how to market in the metaverse? Or, what the metaverse even is? CMOs and CEOs can’t be experts on every…

READ MORE

CEOs are asking one question – how do we return to work?

Listen to your team, communicate often and with transparency; prioritize strategy; invest in collaboration tools; and reimagine work through cross-functional teams.

READ MORE

10 Ways to Boost Your Business Now

“Communication, proactive research and strategic action are all critically important to weather this storm and emerge strong on the other side. Knowing which mix of…

READ MORE

Want to grow your business? Double down on marketing.

“We have been telling business owners of all sizes, all throughout the pandemic, that going dark is the absolute worst thing you could do for…

READ MORE

Forbes Agency Council mention

10 Ways Get The Most Traction Out Of Any Agency Accomplishment

When an agency lands a prestigious award, a grant or a big investor, it can be a unique marketing opportunity for the company. Regardless of…

READ MORE

15 Overlooked Best Practices For Managing A Small Business Website

In today’s digital age, it’s vital for your small business to have a fully functional website to attract and retain customers. While larger businesses are…

READ MORE

15 Ways To Develop A Customer-Centric Content Strategy

Content marketing is a great way to get in front of and bring value to consumers without going overboard on your sales pitch. However, it…

READ MORE

15 Smart Ways To Get Marketing And Sales Teams On The Same Page

Sales and marketing teams both play an integral role in generating and converting leads into sales for a business. However, these two departments may not…

READ MORE

15 Tips Agency Pros Gleaned From Memorable Campaigns

With countless advertisements bombarding us every day, the success of any marketing campaign depends on how well it captures consumer attention. To cut through the…

READ MORE

13 Tactics To Counter Negative Publicity When Internal Issues Become PR Crises

Unlike Vegas, sometimes what happens in a business doesn’t stay in the business. When internal issues make their way into the public sphere, what may…

READ MORE

New Corporate Conundrum – Congratulate Biden?

“While a big brand like Walmart may make very modest comments or none at all on the election, privately, its brass can lean on the…

READ MORE

Omnichannel to Omnipresent – How Retailers Should Navigate the Social Landscape to Drive Purchase Decisions This Holiday Season

Today, it’s not enough to be on every channel. Brands must be omnipresent. And not just omnipresent, but consistently authentic, meaningful and self-aware. It’s a…

READ MORE

Does Your Brand Positioning Ring True With Your Customers Right Now?

Mary Ann O’Brien, CEO and founder of OBI Creative, explains why retailers can’t be afraid to stand out. When a retailer knows what they are,…

READ MORE

How Entrepreneurs Give Back During the Pandemic

During this time of crisis, it’s easy to go to a dark place mentally. But if you are a business owner, leader, entrepreneur or marketer,…

READ MORE

New Corporate Conundrum – Congratulate Biden?

Mary Ann O’Brien, CEO and founder of OBI creative, a strategic communications and advertising agency, suggests brands “tread carefully and remember that there are two…

READ MORE

How to Let Your Customers Know You’ve Reopened

When you’re ready to reopen, getting the word out to customers as quickly and clearly as possible can go a long way in kickstarting your…

READ MORE

How to Adjust Your Marketing and Messaging to Stand Out

Show that you’ve thought about what your customers are going through and offer products and services that can help them in real and meaningful ways…

READ MORE

Banks Turn to Social Media to Build Buzz

Campaigns don’t always need a call to action, said Mary Ann O’Brien, founder of the advertising agency OBI Creative in Omaha, Neb. “You can just…

READ MORE

Are Influencers Effective or All Hype?

The holiday season has always held the ability to make or break the year for retailers. A successful holiday blitz can mean the difference between…

READ MORE

Mary Ann O’Brien on Miller Electric and Building Partnerships on Trust

Mary Ann O’Brien, Founder and CEO of OBI Creative, shares about the care Miller takes in not only their work, but their customers too.

READ MORE

When is it time to rebrand

A Conversation with Melissa Newton

Following is an edited transcript of a conversation between Mary Ann O’Brien, OBI Creative Founder and CEO, and Melissa Newton, Executive Vice President of Talent…

READ MORE

Customer-centric Selling

Satisfaction, Retention and Other Benefits of Customer-Centric Selling

Customers are attracted to a brand that never lets them down. A company that champions the same values they hold near and dear.

READ MORE

customer centric selling

Building Brand Awareness: Interview with CompSource Mutual VP Chad Zenner

Creativity in marketing campaigns is the key to differentiation in the insurance and financial services sector. It requires courage, but is worth the risk.

READ MORE

Customer centric marketing interview cary wood

Customer Centric Marketing: Interview with Grede CEO, Cary Wood

Hear from Cary Wood, CEO of Grede, about how to engage in customer centric marketing and how to evolve your business as you grow.

READ MORE

When is it time to rebrand

When is the Right Time for a Rebrand: Interview with Mark Williams

What are the six reasons to rebrand a company or business? Find out now in this interview with Mark Williams, President/Managing Partner of Brokers International.

READ MORE

setting marketing goals

What are your marketing goals for 2022?

Now is the time of year when CMOs around the world find themselves knee-deep in planning for 2022. The disruption and uncertainty created by the…

READ MORE

B2B marketing trends

A B2B Marketing Trend That Isn’t Trendy

In the not too distant future, B2B marketing will formally become P2P marketing. Person to person marketing, or human to human marketing, is really the…

READ MORE

video ad campaign strategy

Evergreen Video Ad Campaign Strategy

Video can feel daunting for marketers. It requires a special skillset to produce and while we all know we need it, doing it and doing…

READ MORE

in game advertising

Advertising in Gaming – is it in Your Media Buying Strategy?

As the CEO of a full service ad agency that runs winning integrated marketing campaigns for brands and businesses, I’m going to share a tactical…

READ MORE

building community with influencers on social media

Building Community on Social Media

Using nano and micro influencers to build community and attract people to your brand is an excellent way to harness the power of social media…

READ MORE

Next Page »
  • SUBSCRIBE

    Join the mailing list to receive monthly updates from Mary Ann O'Brien.

  • This field is for validation purposes and should be left unchanged.