In the not too distant future, B2B marketing will formally become P2P marketing. Person to person marketing, or human to human marketing, is really the…
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Video can feel daunting for marketers. It requires a special skillset to produce and while we all know we need it, doing it and doing…
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Using nano and micro influencers to build community and attract people to your brand is an excellent way to harness the power of social media…
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Understanding the journey a customer takes with your brand is critical to correcting costly errors and improving customer retention.
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Remember that online, the sale isn’t over until your product is in your customer’s hands.
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“Communication, proactive research and strategic action are all critically important to weather this storm and emerge strong on the other side. Knowing which mix of…
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“We have been telling business owners of all sizes, all throughout the pandemic, that going dark is the absolute worst thing you could do for…
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In today’s digital age, it’s vital for your small business to have a fully functional website to attract and retain customers. While larger businesses are…
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Content marketing is a great way to get in front of and bring value to consumers without going overboard on your sales pitch. However, it…
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Sales and marketing teams both play an integral role in generating and converting leads into sales for a business. However, these two departments may not…
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With countless advertisements bombarding us every day, the success of any marketing campaign depends on how well it captures consumer attention. To cut through the…
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Unlike Vegas, sometimes what happens in a business doesn’t stay in the business. When internal issues make their way into the public sphere, what may…
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